About Us

When Luthiers Mercantile International stopped presenting The Healdsburg Guitar Festival, we knew the event would be missed. For this reason, we have done our best to support others who have carried on the tradition of presenting handcrafted instruments to the public. The Artisan, Woodstock, Vancouver, LaConner, and Holy Grail shows, among others, carry on this valuable work, and we are grateful for their efforts. With The Luthiers Showcase, we present an opportunity inspired by these great luthier’s festivals, past and present, but online.

We aim to make fine, handcrafted instruments accessible to enthusiasts around the world. We seek to promote the ‘handmade option’ for those musicians who haven’t yet looked past the large instrument manufacturers’ custom shops. We want them to experience firsthand the breadth of what is being offered by today’s luthiers and the exquisite quality of the unique, heirloom instruments that they are crafting. Once they have entered our online exhibit hall of beautiful handmade instruments, we expect they will never want to look elsewhere again!